Job Description
Job Title
Assistant Manager, E-Marketing
Directorate or Region
Hong Kong
Department Marketing and Communications
Location of post
Hong Kong Pay Band/Salary range
5
Reports to
Marketing Manager, Hong Kong
Contract type
Permanent
Purpose of Job:
Contribute to Marketing and Communications for the British Council Hong Kong by in managing, developing, delivering and evaluating online and digital marketing campaigns as well as search engine marketing campaigns for all business units (in particular the Teaching Centre and Exams) according to BCHK marketing and communications team service level agreement and corporate standards.
Context and Environment (e.g. dept description, region description, organogram):
The Assistant Manager, E-Marketing works as part of the Hong Kong Marketing and Communications team which includes eight staff with specialist skills in areas such as online and offline marketing, marketing research, press and PR. The post-holder is line managed by the Marketing Manager, Hong Kong, who works alongside another Marketing and Communications Manager to line manage a team of five Assistant Manager and Executive.
The Director of Marketing and Communications and the two managers lead on the marketing and communications programs for a number of accounts. These accounts could be projects, events, exams and teaching centre courses. The holder of this post will support the Marketing Manager on online and digital marketing, search engine marketing, joint promotion campaigns and events.
Key Deliverables (include people management and finance) The core responsibilities are:
* Plan, develop, coordinate and timely deliver online and digital marketing campaigns and search engine marketing campaigns for the business units (in particular the Teaching Centre and Exams) in meeting the business and marketing targets within the assigned budget
* Monitor and evaluate the performance of online and digital marketing campaigns, search engine marketing campaigns through web statistics and analytic tools with recommendations for improvement
* Develop the content of online and digital promotion materials (e.g. website content, online banners, e-newsletter, event registration system etc.) on website and other online channels (including social media) by co-ordinating with internal stakeholders
* Manage the production of online and digital promotion materials by coordinating with external vendors and ensure all the materials are consistent with other offline channels as well as meet corporate and professional standards
* Co-ordinate e-DM, e-newsletters and other digital initiatives to increase customer engagement to British Council products and activities
* Manage online registration arrangement and on-site registration arrangement for customer engagement events
* Support the management, development and execution of marketing campaigns on Social Media e.g. Facebook
* Initiate and explore new partnerships opportunities for e-marketing campaigns.
* Manage customer relationship management (CRM) system with the China Region to ensure data is up to date
* Coordinate with internal stakeholders and external suppliers on the production of the e-annual report
* Promote equal opportunities and diversity through the British Council's marketing activity.
Other Responsibilities and main duties
* Liaise with advertising agencies for planning and execution of online media plans and manage external service providers including design house, market research agencies, photographers, translators, etc.
* Ensure internal and external stakeholders follow the brand guidelines and relevant corporate policies
* Arrange meeting regularly with internal stakeholders to share knowledge and information on digital marketing projects and e-campaigns
* Stay up to date with online marketing trends.
* Support marketing initiatives or events as designated by the Marketing Manag
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